Thursday, January 20, 2005

Online Ads

I've noticed more and more ads on sites such as the New York Times. You click on an article, but have to watch an ad first before the article will come up. But what I don't understand is that the ads invariably have a tiny, little link up in the right hand corner that says "skip this ad" or something similar. Why does the New York Times offer you a way to skip the ad? How does that make sense from their perspective?

Stuart Buck


Blogger nshumate said...

I think the reasoning is, "Better to allow the reader the opportunity to click through than to have a reader say, 'I am NEVER going back to that damned website that makes me site through a damned ad.'"

2:07 PM  
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