The reason for the mix-up in my post on crunchy-cons was that I had not yet seen Rod's response to Jonah's column. Like Jonah, I took his original article to mean something different than he suggests in his follow-up. Now that I know crunchy-cons are essentially conservatives with anti-consumerist sensibilities, I better understand why he feels alienated from Mainstream Conservatism As Practiced (and every other "mainstream" American association). I'll explain why crunchy-cons are wrong to decry Wal-Mart on another day.